Enthuse Marketing’s Kim Lawton shares her journey of prioritizing employee engagement to achieve financial success

Kim Lawton, CEO of Enthuse Marketing, an experiential marketing agency, reveals how her perspective on business growth shifted dramatically after attending Birthing of Giants’ Fellowship Week.

From Shiny Objects to Broken Machinery

Kim arrived at Birthing of Giants’ Fellowship Week with a vision for a digital future. She planned to create and sell online learning modules, leveraging her team’s expertise. However, the Birthing of Giants’ “One Year From Today” strategic roadmap she built during the week pushed her to consider a different path.

Using our “Benchmarking” tool, which analyzes a company’s historical financial health, revealed a surprising truth: Despite steady client growth, Enthuse’s profitability was declining. This negative trend pointed towards a hidden leak in the system.

The Leak: Employee Attrition

Further investigation exposed the culprit––high employee attrition. While Enthuse’s turnover rate was lower than the industry average, it was still causing significant problems. Valuable time was being wasted on recruitment, training, and onboarding new hires, hindering the company’s ability to innovate and serve clients effectively.

Investing in People, Not Products

Kim realized that her initial focus on digital products was misplaced. Enthuse’s true “factory” wasn’t made of machines, but of the talented people who drove the company’s success. She tabled the digital product plan and instead invested in an employee engagement software.

This software provided a comprehensive view of employee sentiment, enabling managers to identify areas for improvement and address individual needs. It fostered better communication, career development opportunities, and a stronger sense of team spirit.

The Payoff: From Negative to Thriving

The results were remarkable. Employee retention soared, and Enthuse’s Benchmark score skyrocketed from -95 to +500 within a year. This newfound financial stability allowed Enthuse to expand its service offerings and invest in creative solutions for clients.

Lessons Learned: A More Sophisticated Entrepreneur

Kim’s experience highlights a valuable lesson for entrepreneurs. While generating big ideas is important, focusing solely on the “sexy” and “shiny” can be detrimental. True success lies in understanding the interconnectedness of all aspects of your business.

Kim acknowledges that she has become a more sophisticated entrepreneur. She now prioritizes “leveraging the right levers,” focusing on investments that yield the highest returns. This newfound financial awareness, coupled with her unwavering commitment to her team, positions Enthuse for continued growth and prosperity.

Are you ready to see how big your business can be? If you’re an ambitious entrepreneur seeking to unlock your full potential, the Birthing of Giants Fellowship Program is your answer. 

Join a community of like-minded CEOs who are passionate about growth and innovation. Learn from industry experts, network with fellow entrepreneurs, and gain the tools and strategies to scale your business to new heights. Don’t miss this opportunity to transform your future. Visit our website to learn more and apply today.