# Birthing of Giants

> Birthing of Giants is a fellowship program for business owners ready to scale, exit, or step back. Founded by Lewis Schiff.

## Public Pages

- [Swimming Lessons for Clayton](/swimming-lessons): Book launch page for Lewis Schiff's new novel about Clayton Thomas, an Indiana business owner, and his mentor Mr. Gi. Arriving September 2026. Includes a free excerpt waitlist signup.
- [Fellowship Program](/herojourney-v2): The Birthing of Giants fellowship program for business owners — 8 full-day sessions over 2 years, 300+ graduates, $3B+ in value created.
- [BOGi — Business Owners Generative Intelligence](/bogi): BOGi is Birthing of Giants' suite of AI advisors for business owners. Ask the BOGi wiki, explore the BOLD liquidity program, or get plain-English guidance on private-equity deal points with PDTi.
- [Ask BOLD](/bogi/bold): BOLD — the Business Owner's Longevity Dividend — gives founders of profitable lower-middle-market companies partial liquidity (up to a 20% minority stake) without selling the company or giving up control.
- [Founders Overview](/bogi/bold/founders-overview): What BOLD is, who it's for, and how founders take partial liquidity while keeping control. A plain-English overview of the Business Owner's Longevity Dividend.
- [How It Works](/bogi/bold/how-the-longevity-dividend-works): The mechanics behind BOLD's Business Owner's Longevity Dividend — the 10-year term, the founder buyback windows, the two-phase growth thesis, and the Monetization Loan.
- [BOLD vs. Private Equity](/bogi/bold/bold-vs-private-equity): A side-by-side look at how BOLD's Business Owner's Longevity Dividend differs from a traditional private equity buyout or majority recap on control, valuation, and exit timing.
- [Is My Business a Fit?](/bogi/bold/is-my-business-a-fit): The founder motivations, growth profile, and business characteristics BOLD looks for — and the situations where BOLD isn't the right fit.
- [The P.R.E.P. Framework](/bogi/bold/the-prep-framework): P.R.E.P. stands for Profits, Revenues, Exit Prices — the framework BOLD's Moneymakers Club uses to size a founder's opportunity and build a 700-to-1,000-day value creation plan.
- [Seven Outcome Scenarios](/bogi/bold/seven-scenarios): From disaster to home run — the seven modeled outcomes BOLD uses to show founders how a Longevity Dividend investment compares to selling today or growing alone.
- [Already a Giant? Alumni Access](/already-a-giant): For returning Birthing of Giants alumni — upcoming unit dates, the 3-Year Growth Roadmap, and appointment booking for WDYT peer feedback and the Founder Friendly M&A Network.
- [PDTi — Private Deal Team intelligence](/bogi/pdti): PDTi delivers M&A-style advice from the business owner's perspective — helping founders prepare for deals before they talk to anyone with a financial interest in the outcome.
- [Growth Assistance](/bogi/pdti/growth-assistance): Growth assistance means your private equity partner actively helps grow your company with operational expertise, talent, and capital, not just money. Learn what to negotiate.
- [No Retrade](/bogi/pdti/no-retrade): Retrading is when a buyer renegotiates price after the agreement, exploiting a founder's weak position. Learn how a no-retrade policy protects deal integrity and value.
- [Long-Term Capital](/bogi/pdti/long-term-capital): Traditional PE funds must sell within about 10 years, while patient capital has no fixed deadline. Learn how to find long-term investors aligned with your growth timeline.
- [No Earn Out](/bogi/pdti/no-earn-out): Learn why earn-outs are risky for founders and how to negotiate full payment at closing when selling to a private equity firm, avoiding disputes and delays.
- [Minority Investments](/bogi/pdti/minority-investments): Learn why minority investments in founder-led companies create superior returns by preserving founder control while accelerating growth with capital and expertise.
- [Preferred Debt](/bogi/pdti/preferred-debt): Discover how private equity backing gives portfolio companies institutional-level access to debt financing, unlocking lower rates and better terms after your sale.
- [Buy Backs](/bogi/pdti/buy-backs): A buy-back provision gives founders the contractual right to repurchase equity sold to a private equity firm. Learn how to negotiate triggers, timing, and price.
- [No Board Seat](/bogi/pdti/no-board-seat): A 'no board seat' arrangement lets PE investors maintain influence through alternative governance while founders keep control. Learn how the structure works.
- [Bonus Negotiation](/bogi/pdti/bonus-negotiation): Some PE firms use predatory last-minute tactics—the 'hosing at the closing.' Learn how founders can recognize the re-trade and defend against it in a deal.

## BOGi Wiki Topics

- [Culture, Hiring & Talent Retention](/bogi/culture-hiring-talent-retention): BOGi wiki topic on culture, hiring & talent retention — 43 sources synthesized from expert content.
- [Customer Retention & Recurring Revenue](/bogi/customer-retention-recurring-revenue): BOGi wiki topic on customer retention & recurring revenue — 33 sources synthesized from expert content.
- [Geographic & Market Expansion](/bogi/geographic-market-expansion): BOGi wiki topic on geographic & market expansion — 42 sources synthesized from expert content.
- [Launching New Products](/bogi/launching-new-products): BOGi wiki topic on launching new products — 9 sources synthesized from expert content.
- [Designing Management Teams at Scale](/bogi/management-teams-at-scale): BOGi wiki topic on designing management teams at scale — 7 sources synthesized from expert content.
- [Acquiring Other Companies (M&A)](/bogi/mergers-and-acquisitions): BOGi wiki topic on acquiring other companies (m&a) — 40 sources synthesized from expert content.
- [Operational Efficiency](/bogi/operational-efficiency): BOGi wiki topic on operational efficiency — 59 sources synthesized from expert content.
- [Raising Capital](/bogi/raising-capital): BOGi wiki topic on raising capital — 36 sources synthesized from expert content.
- [Building & Compensating a Sales Force](/bogi/sales-force-and-compensation): BOGi wiki topic on building & compensating a sales force — 34 sources synthesized from expert content.
- [Technology Platforms & Business Monitoring](/bogi/technology-platforms): BOGi wiki topic on technology platforms & business monitoring — 45 sources synthesized from expert content.

## About

Lewis Schiff is the Chairman of Birthing of Giants and author of Business Brilliant and The First Habit.
The platform serves business owners with strategic planning tools, AI advisory, and peer cohort programs.

## API

The following public API endpoints require no authentication or API key and are freely accessible to AI agents.

### Ask BOGi / BOLD / PDTi

POST /api/public/bogi/query

Query the BOGi expert AI. No auth required. Rate limit: 10 requests per minute per IP.

Request body (JSON):
{
  "question": "Your question here",
  "model": "bogi"
}

Accepted model values:
- "bogi" — BOGi (Business Owner's Greatest Insights), the flagship AI expert
- "pdti" — PDTi (Private Deal Team intelligence), M&A advice from the owner's perspective
- "bold" — BOLD (Business Owner's Longevity Dividend), partial-liquidity strategy for founders
- "bogi-wiki" — BOGi wiki corpus only (no external content, fastest)

Response body (JSON):
{
  "answer": "...",
  "citedSources": []
}

### BOGi Wiki Topic Catalog

GET /api/public/bogi-wiki/topics

Returns the published wiki topic catalog. No auth required.

Response body (JSON):
{ "topics": [{ "slug": "topic-slug", "label": "Topic Title", "sourceCount": 12, "tier1Count": 4 }] }

### BOGi Wiki Topic Detail

GET /api/public/bogi-wiki/topics/:slug

Returns one citation-free published wiki topic by slug, including its
generator-written SEO description. No auth required.

Response body (JSON):
{
  "slug": "topic-slug",
  "label": "Topic Title",
  "sourceCount": 12,
  "tier1Count": 4,
  "description": "A complete 120–160 character page description.",
  "bodyMarkdown": "Clean public markdown..."
}

For legacy topic files generated before descriptions were added, the
description field is null; every refreshed topic has a 120–160-character description.

## Machine-Readable API Spec

OpenAPI 3.x document for the public API endpoints above:
https://birthingofgiants.com/openapi.json (also available at https://birthingofgiants.com/.well-known/openapi.json)

Compatible with Swagger UI, Postman, and AI agent scaffolds that auto-import OpenAPI.

## Contact

Website: https://birthingofgiants.com